Prosumers choose quality over quantity and durable over disposable, knowing that goods that last have a smaller environmental impact.
Prosumers strive to make small changes in their lives not because of guilt, but because of joy
Prosumers don't get caught up in the overwhelm of "Is this enough?" They instead move forward confidently, knowing that there is a spectrum of green behaviors and that even if they aren't perfect, they're doing more good than harm. They also know that inspiring others around them is one of the most important actions we can take.